As business increased, the Smiths decided that it was time for Dottie to leave the corporate world as a Senior Vice President to return to her passion for creating beautiful desserts and cakes on a full time basis. Together they established what is now repeatedly named
Birmingham's
best bakery.
From a single location, Edgar's reputation for delicious cakes quickly spread across the
Birmingham
area. With the increased customer demand came the need for more space to maintain high quality standards.
In 2002, the Smiths made a commitment to invest in a state of the art production facility to accommodate a twenty-four hour a day baking schedule. Groundbreaking at the Pelham production facility was met with such local enthusiasm that blueprints were changed to also incorporate an area for another retail shop. This shop's interior is frequently complimented by customers as reminiscent of their favorite European cafes. The spacious dining patio has made it a local lunchtime favorite.
In 2004, Terry and Dottie again responded to customer demand by opening the third retail location at Patton Creek in
Hoover
. With a gift area and dining room that open to a view of the tree lined street below, its
New Orleans
style balcony is a welcome respite for shoppers and a romantic setting for an evening out.
With four locations and frequent customer requests for more, we view our growth as validation of our foundational commitment to high quality and genuine service. Dottie stated that, "We will never expand for expansion sake, but we will always keep an open ear to meeting our customer's needs."
The website you enjoy today is another step in that commitment. This is our attempt to make it more convenient for our customers who drive across the Southeast to bring Edgar's products home for their special occasions. We cherish your friendships and hope that our effort to bridge the distance will be a blessing.